Marketing techniques have changed drastically over the last 10 years. While telemarketing, billboards, and television and radio advertisements can still be an effective way to reach new clients, the most successful companies use a blend of other techniques to broaden their reach. Even groups like the insurance industry that typically don’t have a heavy presence in advertising can still benefit from tactics like insurance blogging and opening social media accounts.
One of the biggest benefits of having a social media presence is that a company can reach a larger audience without investing a significant amount of money. Facebook, Twitter, LinkedIn, YouTube, and Google+ are all free, and content posted on these sites can reach a much larger audience than fliers or billboards would. These media are a great outlet for promotions; however, a company that uses content marketing and posts legitimate information on these sites, like insurance blogging that analyzes trends or gives advice, will build a legitimate following.
Increase client interaction and feedback.
Another major advantage of advertising via social media is that companies can keep a finger on the pulse of the market and clients. Many companies invest a fair amount of money in surveys and studies to learn what clients thought of their experience, or what the company could do to make its brand more appealing. Social media accounts give companies the opportunity to interact with prospective and past clients with ease, and receive direct feedback.
If handled properly, social media marketing can be an extremely effective way for an insurance company to reach new people and track trends among clients and the market. For an optimal outcome, many companies now turn to specialists who are media-savvy and can guarantee more online viewers and followers.