Elements of an Online Insurance Marketing Campaign


Agent insurance marketing
Agent insurance marketing

Agent insurance marketing encompasses a lot more than simply having a great website. Websites are an important part of establishing an online presence for your insurance agency, but they can’t serve there intended purpose if potential customers are not able to find them. Here are some of the essential elements of an aggressive online agent insurance marketing plan.

Keyword Usage

When search engines index your page in their search results, they automatically put pages that seem most relevant at the top. By including certain keywords in the text on your page, you can increase the chances of your website showing up on the first page of search results and finding more potential customers.

Search Engine Optimization

Search engine optimization refers not only to ensuring that your webpage shows up in the top hits on a search engine, but also making sure that the results look professional when they appear. This is usually done by inserting lines into the code for the website that affects the way it looks on search engines.

Social Media Presence

Facebook, Twitter, and other social media platforms are essential for getting the name of your business out there. Setting up accounts on these platforms is easy, but regularly maintaining them in a productive way can take some getting used to.

These agent insurance marketing tools, combined with a great website, can boost your profile in the online world.