The term SEO is a term frequently used when discussing insurance sites and search engine rankings, but do you know what it means and do you need it? SEO stands for search engine optimization, and its process is continually changing, with variable changes and updates that need ongoing modifications. At the base of it all is content.
Content is the text and images located on a website. The goal is to make the content attractive to search engines so that clients and potential clients can find your website easier. When updating your site, make sure your content is relevant to your target audience. Talk about what differentiates you from the competition and give visitors a reason to spend more time on the site.
Look at the type of content is already on your website and decide if it needs to be updated or completely re-written. If analytics are already set up, see what pages are most popular and where the visitors are coming from. These steps can help give you a clearer picture of what’s working and where to start.
Insurance sites that use a mix of highly competitive keywords and tightly focused, local keywords in their content can effectively target their client niche. By turning the spotlight on your unique attributes, search engines can help clients find you more easily, improving your search results placement.