SEO for insurance websites is not much different than it is for any website. The key is knowing the most important techniques and putting them into practice in the proper manner.
Place Keywords Properly
The placement of your keywords is almost as important as the ones that you use. You want to utilize your primary keyword in the following places:
- Site title
- Site description
- Keyword lists on your site backend
- Page titles
- Domain name
- Page content
Take Advantage of Links
You want to utilize two types of links in your content. First, back up information with links to high-quality sources. For example, if you are writing a blog post and you use a statistic, link to where you found this statistic. Just make sure the site you are linking to is an authority website. The second type is linking to internal pages on your website with relevant information.
Update Your Website Frequently
Giving visitors fresh content on a regular basis goes a long way in enhancing your SEO strategy. You might consider adding a blog to your site and posting a new article approximately once a week. Make sure that these provide valuable information about the insurance types you offer.
Take a look at your website and ensure that all of these SEO for insurance methods are being properly utilized. This helps to get your website higher in the search rankings so that potential clients can find you.